Registered Trademark 1

Logos are symbols that represent something. It is usually a company, product or brand. Logos help the company to register a particular image in a person s mind about the company. For this, the logo has to be attractive, unique, and functional. It should also represent the company s image well.

Trademark logos are those logos that distinctly represent a company s intellectual property. Logos are generally trademarked, in the sense that they cannot be used by anyone else. Sometimes, the logo acts as a trademark for the brand or the company itself. The trademark is generally represented by a symbol, which confers certain rights to it. However, trademarks are not registered with the government trademarks office.

When they are registered, they become a registered ( ) mark. A trademark logo confers certain rights on the owner: exclusive use of the mark and ability to lease out or franchise the mark to some other party. Trademark logos are regulated by the jurisdictions of the particular state or country.

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If you are looking at putting together a business, especially a large one, there are a lot of requirements that you, as the owner or the proprietor, must be able to meet. Local business permits and state regulations are just the beginning.

Then there is as any other paperwork that various organizations and associations deem appropriate for your particular situation. So, while you are spending so much time making sure you have all your ducks in a row, why not take a few more minutes and register a trademark?

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Starting a new business can be overwhelming, exciting and confusing all at once. No matter the industry, all new businesses have to deal with financing, advertising, organization, ownership structure, etc. One area that is neglected by many is ensuring that the name of the business is truly available.

There are 16+ million trade names in use in the United States. Similar names matter, if close in sound, appearance or meaning. Similar names in related classes, distribution channels and customer matter too. You are affected by Common Law use (14 million), State Trademarks (500,000) and Federal Trademarks (2 million).

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Wi Fi Fo Fum, I think I smell the blood oops wrong tale. This story doesn t involve giants, but it does involve giant leaps forward in technology that will affect us all.

The other day I was watching two kids play. Each had a tin can up to their ear and they were speaking to each other on the phone . Talk about technological leaps. Yes, the string that I used as a kid to hook up this intricate communication system had disappeared, and they were now wireless!

When I was Batman back then, the string always kept me close enough to Robin so we could hear each other, even around the corner of a cinder block

wall. Unrestricted by the magic string these kids tended to drift out of range from time to time. Showing true genius, they engaged Billy s little brother to position himself on middle ground, and he relayed wireless messages back and forth. They called him tower . I laughed.

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I often get asked to develop a small business’s logo as a symbol-only logo. But for many small businesses, this isn’t the right choice for a couple of reasons.

Designing a symbol-only logo is a much more complicated (and often more expensive) process, because the symbol has to:

- Carry a lot more meaning - there’s no text to help explain the business. It’s important that your logo has some meaning and a role in explaining your business - and that’s a lot for a little symbol to do all by itself.

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